What to Know Before Starting a Business: 5 Things I Wish Someone Told Me
- fullifecoaching
- Nov 25, 2024
- 3 min read
Updated: Jun 18
$12,000. That's how much I made my first year of business as a career coach. Yup, you read that right! (No, it’s not missing any zeroes.)
I talk to a lot of people who feel burned out in their current jobs and dream of starting their own business. (That was me, too!)
The allure of being your own boss, having flexible hours, and pursuing your passion is real—and I’m all for it! But as someone who’s been there, let me tell you, the journey isn’t as glamorous as social media might make it seem.
If you’re seriously considering taking the leap into entrepreneurship, here are five truths I wish I knew before starting a business.
1. Your work ethic and passion are EVERYTHING.
Building your own business takes grit, determination, and a genuine love for what you’re doing. In that first year, you could easily find yourself working more hours for less pay than what you’re making at your current job.
You’ll need to prepare for long nights, early mornings, and weekends spent hustling. Your passion will sustain you and differentiate your business from others in your industry—but only if it’s paired with a serious work ethic.
2. No job is perfect—even when you’re your own boss.
We often romanticize the idea of being our own boss, but entrepreneurship has its fair share of challenges. You’ll still have difficult days, and yes, there will be tough clients who test you. Self-employment doesn’t mean freedom from stress—it just shifts where the stress comes from. But here’s the beauty: when you’re doing what you love, those tough moments feel more meaningful.
3. Consistency and adaptability are non-negotiable.
Running a business means riding the highs and lows. Success won’t come overnight, and consistency is key to building momentum. At the same time, life (and business) can throw unexpected curveballs—clients cancel, technology fails, or a pandemic upends your plans. Be ready to pivot and work even harder when needed.
4. You’ll need support—both financial and emotional.
Starting a business isn’t something you do in isolation. You might need to lean on a partner’s income, dip into savings, or keep your day job while you build your dream. For me, having a spouse who worked full-time allowed me to take calculated risks. Having mentors and coaches also helped me get my business off the ground and make wise decisions. This kind of support is crucial. Don’t skip the planning stage, and have a safety net.
5. Work-life separation? It’s complicated.
When you’re a business owner, the line between work and personal life often blurs. Your brain doesn’t just “turn off” at 5 p.m., and your dining table might double as your workspace. While this can be challenging, it’s also deeply rewarding to build something of your own. Just remember, balance takes conscious effort, and burnout is real.
6. Different kinds of businesses require different kinds of sacrifices.
If you’re dreaming up a small storefront, you’ll have overhead costs to factor in. If you’re coaching people who work in 9-5 jobs, you’ll have to open up evening hours. (I’m still doing this!) If you’re freelancing for companies, you’ll juggle lots of different client demands. There are so many ways to be your own boss, so weigh what you want and what freedoms are non-negotiable.
So…is it worth it?
Absolutely. Is entrepreneurship for everyone? No.
In Ful Life Coaching today, I’m paying myself a full-time salary and hitting goals I didn’t even think were possible when I first started out. I’m SO glad I made the leap, even when it felt scary.
Starting your own business is one of the most fulfilling things you can do—but it’s not easy, and it’s not always glamorous. Take the time to ask yourself if you’re ready for the challenges as much as the rewards. Because when the rewards come, they’re worth every ounce of effort.
Still not sure if entrepreneurship is right for you? Want guidance as you plan your transition into working for yourself? That’s what I’m here for!
Ali Goodin
Ali is a certified career coach, former Disney cast member, and creative professional turned career transition expert based in Central Florida. Founder of Ful Life Coaching, Ali helps job seekers, career changers, and growth-minded professionals confidently navigate career transitions. Whether you're pursuing a new role, switching industries, or seeking greater purpose in your work, Ali provides personalized coaching, job search strategy, and resume support to help you build a fulfilling, balanced career at any stage of life.
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