$12,000.
That's how much I made my first year of business as a career coach.
Yup, you read that right.
I talk to a lot of people who feel burned out in their current jobs and dream of starting their own business.
The allure of being your own boss, having flexible hours, and pursuing your passion is real—and I’m all for it! But as someone who’s been there, let me tell you, the journey isn’t as glamorous as social media might make it seem.
If you’re seriously considering taking the leap into entrepreneurship, here are five truths I wish I had fully grasped before I started Ful Life Coaching:
1. Your work ethic and passion are EVERYTHING.
Building your own business takes grit, determination, and a genuine love for what you’re doing. In that first year, you could easily find yourself working more hours for less pay than what you’re making at your current job. You’ll need to be prepared for long nights, early mornings, and weekends spent hustling. Your passion will sustain you—but only if it’s paired with a serious work ethic.
2. No job is perfect—yes, even when you’re your own boss.
We often romanticize the idea of being our own boss, but entrepreneurship has its fair share of challenges. You’ll still have difficult days, and yes, there will be tough clients who test you. Self-employment doesn’t mean freedom from stress—it just shifts where the stress comes from. But here’s the beauty: when you’re doing what you love, those tough moments feel more meaningful.
3. Consistency and adaptability are non-negotiable.
Running a business means riding the highs and lows. Success won’t come overnight, and consistency is key to building momentum. At the same time, life (and business) can throw unexpected curveballs—clients cancel, technology fails, or a global pandemic upends your plans. Be ready to pivot and work even harder when needed.
4. You’ll need support—whether financial or emotional.
Starting a business isn’t something you do in isolation. You might need to lean on a partner’s income, dip into savings, or keep your day job while you build your dream. For me, having a spouse who worked full-time allowed me to take calculated risks. This kind of support—financial, emotional, or both—is crucial. Don’t skip the planning stage, and know where your safety net lies.
5. Work-life separation? It’s complicated.
When you’re a business owner, the line between work and personal life often blurs. Your brain doesn’t just “turn off” at 5 p.m., and your dining table might double as your workspace. While this can be challenging, it’s also deeply rewarding to build something of your own. Just remember, balance takes conscious effort, and burnout is real.
Fast forward to now: I’m in year FOUR of Ful Life Coaching, and for the first time, I’m paying myself a full salary.
Was it worth it? Absolutely.
Is entrepreneurship for everyone? No.
Starting your own business is one of the most fulfilling things you can do—but it’s not easy, and it’s not always glamorous. If you’re thinking about making the leap, take the time to ask yourself if you’re ready for the challenges as much as the rewards.
Because when the rewards come, they’re worth every ounce of effort.
Ali Goodin Certified Career Coach in Central FL
I'm a former Disney employee, graphic designer turned career coach, and job transition expert. I created Ful Life Coaching to give professionals of all ages & stages a safe space to navigate career transition. My passion is equipping professionals with the tools and confidence they need to transition in their careers – from launch to retirement – so they can live happier, healthier lives.